David Sutoyo

No more Comic Sans

The other day we received a letter announcing a phase release in a new residential community in Irvine. It was set entirely in Comic Sans — except for the logo of the Company-Which-Must-Not-Be-Named.

I do believe there are appropriate uses of Comic Sans, but those instances are few and far between. The font’s prevalence in professional and business correspondence is quite astounding. I have no shortage of choice words about said font, but I shall refrain from using them, because I know that, yes, I have sinned too. Therefore, allow me to quote the about page in Ban Comic Sans:

Like the tone of a spoken voice, the characteristics of a typeface convey meaning. The design of the typeface is, in itself, its voice. Often this voice speaks louder than the text itself. Thus when designing a “Do Not Enter” sign the use of a heavy-stroked, attention-commanding font such as Impact or Arial Black is appropriate. Typesetting such a message in Comic Sans would be ludicrous. Though this is sort of misuse is frequent, it is unjustified. Clearly, Comic Sans as a voice conveys silliness, childish naivete, irreverence, and is far too casual for such a purpose. It is analogous to showing up for a black tie event in a clown costume.

Be sure to check out the Ban Comic Sans Flickr Pool.

I’ve said it before, and I’ll say it again. Even though it’s not a big deal, but as a native Chinese speaker, it still irks me when national media outlets don’t spend a little time to get it right. I present the following evidence:

ESPN.com:
ESPN screenshot

SI.com:
SI screenshot

Yahoo! Sports:
Yahoo! screenshot

Here’s one place that gets it right, and it better have.
NBA.com
NBA screenshot

“Yao Ming” does sound better than “Ming Yao,” but still, Yao Ming’s last name is Yao.

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About Me

I am a designer/developer living in Southern California, but I hail from 寶島台灣. You can also check out some of my work.

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Eastern Style
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